Multi-channel Integration

All Swan solutions offer a link to your eCommerce website allowing you to manage your web sales and your EPoS through one system, creating a true multi-channel solution.

We understand the importance of integration between your in-store systems and your website. Over the years we have worked with a number of 3rd party eCommerce platforms to provide a standard interface for customers, however, we realised that in order for customers to gain the full benefits of multi-channel retailing, we needed to work closely with an eCommerce partner.

We offer integration with a wide variety of different e-commerce sites, and maintain partnerships with providers such as Iconography and Garden Connect, ensuring that your retail management system works flawlessly with your website.

The key benefits provided by integrating your Swan solution with your eCommerce website include:

  • Effortless Product Creation: Create a product once in the back office for use on store based EPoS and your website (the system can also feed Amazon and eBay)
  • Clear Stock Availability and Replenishment: A single real-time view of stock levels across both In-Store and Online activities, with the ability to allocate stock across channels and set stock alerts to remove risk of selling items that you don’t have
  • Product Location: Know where a specific product item is for fulfilment of web-based orders i.e. whether the item requires picking and packing from a warehouse, collection from store based stock or if it needs to be ordered specially for later delivery or collection
  • Customer Relationship Management: Both Online and In-Store purchases are assigned to the same customer account. This single view means order updates, deliveries and customer loyalty points for both Online and In-Store purchases are collated and managed in one place. Online purchases can also be returned in-store providing a seamless experience.
  • Cross-Channel Pricing and Promotions: Standardised pricing information across all customer touch points, dynamically maintained to keep pace with today’s competitive market
  • Detailed Reporting and Analysis of Sales - Across all channels giving you visibility of all business activity, allowing detailed analysis of sales and stock performance
  • Multi-channel customer services - Provide services such as Click and Collect to your customers for seamless shopping experience