The joined up solution for pet, equestrian & outdoor retail management

We understand that the needs of the pet, equestrian and outdoor pursuits industries are complex. Retailers offer products with hundreds of sizing, classification and categorisation attributes both online and in-store. The technology behind this sector needs to not only join up all selling channels, but also handle additional factors like trade and account customers, loyalty rewards and hospitality. We combine in-house software development with comprehensive integration partnerships to offer the complete retail management solution to well-known pet, equestrian and outdoor retailers.

Key Features of the Pet, Equestrian & Outdoor Retail Solution

Explore the key elements of our integrated technology used by leading retailers in the UK and Ireland to engage customers and drive retail revenue.

Fast, powerful and fully-integrated, Cygnus EPoS performs efficient transactions and puts your customers at the centre of retail operations. We want you to be able to deliver the omnichannel experience your customers expect and inspire loyalty. That means EPoS backed by customer data and powerful integrations. Learn more about Cygnus EPoS.

Our retail systems connect to all leading ecommerce platforms either by dedicated platform connectors or through integrating the powerful API for centralised customer integration, loyalty points and gift cards.

We also have an in-house digital agency that specialise in designing and building leading WooCommerce and Shopify ecommerce websites that synchronise seamlessly with our systems. Learn more about our ecommerce solution.

Our app, FUSE, is completely branded using your business’ identity and contains a news feed to create engaging content like that of social media. Unlike social media, the app cuts out the noise of everything else and enables you to focus your customers’ attention on what you choose.

In addition to news, polls, events and promotions, the app houses your website and customers’ reward wallets. This means users don’t need to leave the app to browse your online shop or check their loyalty rewards. The app acts as a digital reward card that can be used in-store and online.

What makes this app go beyond that of off-the-shelf solutions is its integration with your other channels – eCommcerce, EPoS, customer loyalty and more. Learn more about FUSE.

We know that the equestrian and outdoor retail sectors often have trade and account customers. Our systems are flexible enough to handle these types of customer in a way that is easy-to-use and intuitive. Learn more about Swan Retail System.

outdoor retail

Our CRM software captures customer data and purchase history from every channel in one place. This knowledge of spending habits and being able to analyse and act upon the data is imperative to help you develop your customer base. Our system provides the infrastructure and tools to make this happen.

Use the single customer view to analyse captured cross-channel data. Our omnichannel solution allows retailers to reward loyal buying behaviour. Encourage increased spend per transaction and drive repeat business by incentivising customers to return.

The centre of the solution is our back office, holding all of your stock, sales, purchases, promotions, customers and financials. Retailers can compare channels, drill down and make instant decisions based on accurate performance data. It enables the monitoring and analysis of transactions as they happen through analytic tools, dashboards and reports.

Our flexible inventory management can handle the complexities of your product offering, coping with hundreds of sizing, classification and categorisation attributes.

Run the catering and retail aspects of your business through one system. Our software can handle your in-store hospitality needs. Learn more about the hospitality feature.

What our clients say about our Pet & Outdoor Solution

Who we're working with

Petmania ecommerce

Petmania’s Integrated eCommerce Site Exceeds Targets

Petmania wanted to drive online sales with a new eCommerce site that fully integrated with their existing retail system. Our agency not only delivered this, but also provided a successful marketing communications strategy as part of their range of services.

St Ives Tackle

Reeling in St. Ives Tackle

After frustrations with their previous retail system, a family-run fishing supplies business joined the Swan Retail Group's family of retailers in June.

Landers Outdoor World Shopify & TRIMS

Never Miss a Sale: eCommerce Transforms Landers Outdoor World

It's all about capturing sales that would have been missed without Shopify and TRIMS.

Powerful Software Integrations for Pet & Outdoor Retail

We pride ourselves in being joined up. Here are just some of the software solutions that our in-house systems for pet, equestrian and outdoor retail integrate with – and we are always adding more.


Enquire today