The joined up solution for pet, equestrian & outdoor retail management
We understand that the needs of the pet, equestrian and outdoor pursuits industries are complex. Retailers offer products with hundreds of sizing, classification and categorisation attributes both online and in-store. The technology behind this sector needs to not only join up all selling channels, but also handle additional factors like trade and account customers, loyalty rewards and hospitality. We combine in-house software development with comprehensive integration partnerships to offer the complete retail management solution to well-known pet, equestrian and outdoor retailers.
Key Features of the Pet, Equestrian & Outdoor Retail Solution
Explore the key elements of our integrated technology used by leading retailers in the UK and Ireland to engage customers and drive retail revenue.
Fast, powerful and fully-integrated, Cygnus EPOS performs efficient transactions and puts your customers at the centre of retail operations. We want you to be able to deliver the omnichannel experience your customers expect and inspire loyalty. That means EPOS backed by customer data and powerful integrations. Learn more about Cygnus EPOS.
Our retail systems connect to all leading ecommerce platforms either by dedicated platform connectors or through integrating the powerful API for centralised customer integration, loyalty points and gift cards.
We also have an in-house digital agency that specialise in designing and building leading WooCommerce and Shopify ecommerce websites that synchronise seamlessly with our systems. Learn more about our ecommerce solution.
Our app, FUSE, is completely branded using your business’ identity and contains a news feed to create engaging content like that of social media. Unlike social media, the app cuts out the noise of everything else and enables you to focus your customers’ attention on what you choose.
In addition to news, polls, events and promotions, the app houses your website and customers’ reward wallets. This means users don’t need to leave the app to browse your online shop or check their loyalty rewards. The app acts as a digital reward card that can be used in-store and online.
What makes this app go beyond that of off-the-shelf solutions is its integration with your other channels – eCommcerce, EPoS, customer loyalty and more. Learn more about FUSE.
We know that the equestrian and outdoor retail sectors often have trade and account customers. Our systems are flexible enough to handle these types of customer in a way that is easy-to-use and intuitive. Learn more about Swan Retail System.
Our CRM software captures customer data and purchase history from every channel in one place. This knowledge of spending habits and being able to analyse and act upon the data is imperative to help you develop your customer base. Our system provides the infrastructure and tools to make this happen.
Use the single customer view to analyse captured cross-channel data. Our omnichannel solution allows retailers to reward loyal buying behaviour. Encourage increased spend per transaction and drive repeat business by incentivising customers to return.
The centre of the solution is our back office, holding all of your stock, sales, purchases, promotions, customers and financials. Retailers can compare channels, drill down and make instant decisions based on accurate performance data. It enables the monitoring and analysis of transactions as they happen through analytic tools, dashboards and reports.
Our flexible inventory management can handle the complexities of your product offering, coping with hundreds of sizing, classification and categorisation attributes.
Run the catering and retail aspects of your business through one system. Our software can handle your in-store hospitality needs. Learn more about the hospitality feature.
Who we're working with
Silvermere Golf See Operational Efficiencies and Improved Customer Experience with Swan
Silvermere, a popular golf complex in Surrey, went live with a suite of Swan solutions in 2021 and is benefitting from efficient operations and an elevated customer experience.
Petmania’s Integrated eCommerce Site Exceeds Targets
Petmania wanted to drive online sales with a new eCommerce site that fully integrated with their existing retail system. Our agency not only delivered this, but also provided a successful marketing communications strategy as part of their range of services.
Reeling in St. Ives Tackle
After frustrations with their previous retail system, a family-run fishing supplies business joined the Swan Retail Group's family of retailers in June.
What our clients say about our Pet & Outdoor Solution
“As we looked around for a suitable EPOS and Stock Control provider, Touchretail/Swan very quickly impressed us with their flexible, multi-functional system which has suited our particular focus and requirements extremely well. With the addition of integrated customer accounts we are able to service our trade customers with a level of efficiency well above what we were used to and this alone has proved to be a massive benefit to our working practice. Their customer support is truly excellent and everyone seems determined to help us get the very best out of our system – new features are added on a regular basis and it is good to know that our platform is benefiting from these improvements. We’ve formed a good relationship and look forward to what the future brings.”
“Touchretail/Swan has provided us with a multifunctional system that has now resolved many of our previous issues. It has enabled us to keep the accounting side as being a one man job, as the import of all sales which the system allows us to do has saved us many man-hours per week. We also feel assured that the job is being done correctly and precisely and this provides us with great peace of mind. One side of our business is completely web based and moves at an extremely quick pace with new technology and facilities. Because of this we are constantly requiring updates and changes to our system. Touchretail/Swan are always happy and willing to investigate these issues and provide a real solution. Their customer service is excellent and everyone is extremely helpful and friendly. I am very pleased with the great relationship that we have built and appreciate their continued support.”
“After migrating from a basic EPOS system it was refreshing to get a comprehensive suite of features. The level of support we have received has been fantastic and the system grows stronger weekly, features that we felt were essential but not included have been added with little fuss and speedily. The way that TRIMS has helped our efficiency with stock handling is enormous and we look back to our old system with incredulous belief that we ever managed before.”
Powerful Software Integrations for Pet & Outdoor Retail
We pride ourselves in being joined up. Here are just some of the software solutions that our in-house systems for pet, equestrian and outdoor retail integrate with – and we are always adding more.
