Petmania wanted to drive online sales with a new eCommerce site that fully integrated with their existing Swan Retail System (SRS). Our agency not only delivered this, but also provided a successful marketing communications strategy as part of their range of services.

Introducing Petmania

Petmania is an Irish pet store with traditional bricks and mortar sites in a number of locations across the country. They are stockists of a wide range of well-known branded products as well as providing own-label goods. Petmania also have a number of ancillary services which includes a highly successful dog grooming operation throughout Ireland.

In 2020 and during the initial COVID lockdown, they wanted to expedite their plans in launching an eCommerce store integrated with their back office. The aim was to be up and running within the three or four summer months. This new and fully integrated eCommerce solution would replace their previous (well-ranked) information website.

The Objectives

Our in-house agency’s main objectives with this project were to make the site live quickly, have the eCommerce store fully connected and integrated with their Swan Retail System (SRS) and to quickly establish this as a credible sales channel with clear year one sales targets.

Integrated Agency Services

As well as designing and building a cutting edge WordPress/WooCommerce solution, the agency were also asked to provide a launch strategy and route-to-market communications plan. This multi-page document provided a clear road map on how to launch the eCommerce store and through which channels.

As an integrated agency providing a full suite of marketing and design related services, they were able to view all angles of an eCommerce launch from initial planning and concept stage, through launch and on a marketing and awareness campaign and strategy.

Agency Services Provided

  • Planning and scoping
  • Web design
  • Feature-rich web build
  • Back office and retail system integration
  • Marketing launch and communications strategy

Results Exceeded Expectations

The agency achieved all the objectives originally set for this project and more quickly than forecasted. Along with the bulk website traffic from their well-ranked site and the newly acquired traffic, the site is performing well with conversion rates beyond those originally expected and an average order value 110% higher than expected. See Petmania’s new site for yourself.

Achieving Integrated eCommerce

Is your retail system integrated with your eCommerce channels? Take a look at other eCommerce work or talk to us to see how our agency can help make online retailing easier.