An omni-channel solution is a progression from the old multi-channel model, offering a single solution covering all retail trading operations – web, in-store, mobile and mail order, without compromising the features and functionality of individual specialist applications. The Swan solution provides the retailer with a single point of responsibility to resolve any issues such as data lost, updates and communications between various sales channels.

A true omni-channel solution overcomes the big challenges for retailers, including the disconnect between their trading platforms, repetitive administration tasks, cross-channel reporting and having a single view of their customers.

The Swan solution provides a single point of data administration across all sales channels, which is designed to reduce the time and cost spent managing your business, providing better control, reducing errors, increasing efficiency and growing your profit. Each trading channel can be managed separately from the one central database, enabling pricing by channels, cross-channel promotions, targeted customer incentives, loyalty, vouchers and gift cards.

Key Features

  • Customer Data Insight: For analysing customer spend and trends no matter how they interact with you
  • Checkout Features: Provide notifications of offers, upsells, cross sells, and promotions across all channels
  • Stock Allocation: Single view across the business with free or pre-allocated stock per channel and to switch off stock selling from lower margin channels
  • Customer Service: With history available at all touch points for sales, returns and trends
  • Analytical Dashboards: Detailed reporting on search logs, bestselling products, customers, misspellings and search overrides
  • Cross Channel Loyalty Scheme and Gift Card Management: With ability to view balances and personalised offers
  • Real Time Stock Views: With click and reserve / collect, incentives to buy (“Hurry only 3 left!”), available to pre-order and re-stocking dates for unavailable products
  • Single Cross-channel Customer Account: With the option to retrieve both in-store and online orders, to view statuses and process part payments, as well as ability to retrieve quotes given in-store to convert to an online sale
  • Branding and Creative Marketing: Enabling you to be found online and stand out from the crowd