Have you been hearing about one of the top email marketing apps, Omnisend, lately? We’re an official partner of theirs, meaning your customer data is seamlessly synchronised.

Omnisend Partner

A few months ago, we joined up with Omnisend to give our retailers the option to link their retail system to one of the fastest growing email marketing and marketing automation apps.


Omnisend Email Marketing & Marketing Automation

Omnisend is all about making marketing relevant. It is an ecommerce marketing automation tool that does much more than just email campaigns. It helps retailers grow via email marketing, SMS and automation.

The app features pre-built automations for cart abandonment, welcome series, transactional emails and more. Omnisend enables retailers to segment customers based on their shopping behaviour and other characteristics to improve conversion rates. This provides a targeted, personalised, omnichannel customer experience.


Swan Retail System Integrates with Omnisend

Swan Retail System (SRS) is now fully integrated with Omnisend and synchronises data between the two platforms seamlessly.

Firstly, as customers are created or updated, SRS instantly sends this information to Omnisend ensuring the system is always kept up to date and never risks violating GDPR.

Secondly, information from all POS transactions and customer orders (in-store and online) are sent to Omnisend. This allows our retailers to make more informed segmentation and targeting decisions based on their customers’ purchase history.

To complete the 360 degree customer view, SRS also shares data on customer loyalty points. Loyalty rewards are a key driver in retail marketing strategies and the integration facilitates this.

This thorough synchronisation gives retailers the tools needed to drive sales and deliver the omnichannel experience to their customers.


Interested in Omnisend?

Explore everything that Omnisend could bring to your marketing, or if you want to know more about the integration, contact us.