{"id":77065,"date":"2021-05-17T14:42:44","date_gmt":"2021-05-17T13:42:44","guid":{"rendered":"https:\/\/www.swanretail.co.uk\/?p=77065"},"modified":"2021-05-17T14:44:06","modified_gmt":"2021-05-17T13:44:06","slug":"why-cygnus-is-the-pos-of-choice-for-football-clubs","status":"publish","type":"post","link":"https:\/\/www.swanretail.co.uk\/why-cygnus-is-the-pos-of-choice-for-football-clubs\/","title":{"rendered":"Why Cygnus is the POS of choice for Football Clubs"},"content":{"rendered":"<blockquote><p>Cygnus, our electronic point of sale software, has been catching the eye of major football clubs over the past few months and we examine why below.<\/p><\/blockquote>\n<p>The pandemic has been a catalyst for change and made clubs re-evaluate their retail offering. Fans expect clubs to deliver the omnichannel experience and deliver it fast. Cygnus is all about speed and customer-centricity and so fits well with the changing needs of sports club retail.<\/p>\n<p>&nbsp;<\/p>\n<h2>What does Cygnus POS have to offer Football Clubs?<\/h2>\n<p>Cygnus has been built specifically to tackle all of the key requirements in the sports retail sector. It is new and built from our knowledge and experience in this sector.<\/p>\n<p><a href=\"https:\/\/www.swanretail.co.uk\/\/sports-stadiums\/\"><img decoding=\"async\" class=\"size-full wp-image-77070 aligncenter\" src=\"https:\/\/www.swanretail.co.uk\/\/wp-content\/uploads\/2021\/05\/Cygnus-sports-retail-web.png\" alt=\"Cygnus sports retail epos\" width=\"500\" height=\"454\" srcset=\"https:\/\/www.swanretail.co.uk\/wp-content\/uploads\/2021\/05\/Cygnus-sports-retail-web.png 500w, https:\/\/www.swanretail.co.uk\/wp-content\/uploads\/2021\/05\/Cygnus-sports-retail-web-300x272.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>We want our clubs to be able to delight customers at the checkout. That means a fast, efficient transaction with the fans\u2019 best interest at its core. This is achieved by Cygnus in a number of ways. \u200b<\/p>\n<ul>\n<li>Reduced transaction processing time down to 7 seconds on average<\/li>\n<li>Fast delivery from Cygnus to back office \u200bin 0.02 seconds<\/li>\n<li>Comfortably handles thousands of transactions per second\u200b<\/li>\n<li>\u2018Best Deal Possible\u2019 promotion intelligence\u200b &#8211; fans get the most out of their rewards<\/li>\n<li>Cross-channel purchase history \u2013 a single customer view\u200b<\/li>\n<li>Kit Builder &#8211; processes custom shirt printing requirements<\/li>\n<li>Match Day Mode &#8211; even more efficient transactions for increased sales throughput<\/li>\n<li>Customer-facing media &#8211; inspire fans at the point of sale<\/li>\n<li>Option to integrate your Loyalty App &#8211; reward wallets, receipts and targeted offers\u200b<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>What impact do Cygnus POS features have on Football Club retail?<\/h2>\n<p>We focused on reducing transaction processing time by minimising the number of taps needed, making the interface aesthetically uncomplicated and streamlining our software. With a transaction able to go through to the back office in 0.02 seconds and the ability to comfortably handle thousands of transactions per second, Cygnus is powerful and scalable. \u200b<\/p>\n<p>Next, we worked on presenting in-store fans with the best deal possible. Cygnus has the ability to combine all current discounts and offers in a way that means the fan pays the least. This feature puts fans first and conveys honesty and value from the club. \u200b<\/p>\n<p>Cygnus can also show fans\u2019 loyalty scheme balances and rewards from cross-channel purchase history, linking online and in-store purchases against a single customer account. \u200b<\/p>\n<p>Another stand-out feature is <strong>Kit Builder<\/strong> which was designed specifically for our sports clubs:<\/p>\n<blockquote><p>\u201cKit Builder is another positive option on the till system. It allows us to increase transaction speed at busy periods such as match days and kit launches\u201d \u2013 Richard Prosser, SCFC.<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.swanretail.co.uk\/\/sports-stadiums\/\"><img decoding=\"async\" class=\"alignright wp-image-77074 size-medium\" src=\"https:\/\/www.swanretail.co.uk\/\/wp-content\/uploads\/2021\/05\/FUSE-sports-retail-260x300.jpg\" alt=\"FUSE sports retail app\" width=\"260\" height=\"300\" srcset=\"https:\/\/www.swanretail.co.uk\/wp-content\/uploads\/2021\/05\/FUSE-sports-retail-260x300.jpg 260w, https:\/\/www.swanretail.co.uk\/wp-content\/uploads\/2021\/05\/FUSE-sports-retail.jpg 500w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/a>But, it is not only at the till that we are allowing football clubs to enhance their fans\u2019 retail experience. Cygnus integrates with <a href=\"\/loyalty-app\/\">our mobile loyalty app, <strong>FUSE<\/strong><\/a>. The two synchronise reward wallets, purchase history, email receipts and other customer information as well as any promotional incentives. This combination drives the omnichannel experience and creates a thorough record of customer behaviour; a single customer view. Football clubs can gain insights from this complete picture and act on them to enhance their fans\u2019 journey, loyalty and retail revenue.<\/p>\n<p>&nbsp;<\/p>\n<p>Find out more about <em><a href=\"\/sports-stadiums\/\">our Sports &amp; Stadiums solution<\/a><\/em> or <a href=\"\/contact-us\/\">get in touch<\/a> to see how we can revolutionise your sports retail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cygnus, our electronic point of sale software, has been catching the eye of major football clubs over the past few months and we examine why.<\/p>\n","protected":false},"author":1,"featured_media":77067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,148],"tags":[134,118,138,141,114,131,143,115,155,154],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Cygnus is the POS of choice for Football Clubs &#8226; 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