{"id":76339,"date":"2020-06-30T15:31:14","date_gmt":"2020-06-30T14:31:14","guid":{"rendered":"https:\/\/www.swanretail.co.uk\/?p=76339"},"modified":"2020-06-30T15:31:14","modified_gmt":"2020-06-30T14:31:14","slug":"pinterest-link-with-shopify-to-allow-shoppable-pins","status":"publish","type":"post","link":"https:\/\/www.swanretail.co.uk\/pinterest-link-with-shopify-to-allow-shoppable-pins\/","title":{"rendered":"Pinterest Link with Shopify to Allow Shoppable Pins"},"content":{"rendered":"

Pinterest<\/a> and Shopify<\/a> have joined forces<\/span><\/span>\u00a0to\u00a0<\/span><\/span>enable<\/span><\/span>\u00a0retailers to\u00a0<\/span><\/span>upload products<\/span><\/span>\u00a0that form<\/span><\/span>\u00a0shoppable pins<\/span><\/span>.<\/span><\/span><\/p><\/blockquote>\n

By way of an app, retailers that use the Shopify ecommerce platform will be able to upload their catalogue of products to Pinterest quickly and easily. It\u00a0<\/span>was launched in the US and Canada in May and will be available to the UK in a matter of weeks.<\/span>\u00a0<\/span><\/p>\n

Synchronising eCommerce and Social Media<\/h2>\n

The Pinterest app on Shopify will give retailers\u00a0<\/span>a number of<\/span>\u00a0tools<\/span>\u00a0to aid the\u00a0<\/span>synchronisation<\/span>\u00a0between their online shop and their Pinterest offering. These will include\u00a0<\/span>tag population, catalogue\u00a0<\/span>ingestion<\/span>,\u00a0<\/span>daily\u00a0<\/span>updates to products<\/span>\u00a0and the option to\u00a0<\/span>spend on<\/span>\u00a0ads.<\/span>\u00a0Tracking and reporting<\/span>,<\/span>\u00a0similar to\u00a0other social media advertising<\/span>,<\/span>\u00a0will also be in the toolset.<\/span>\u00a0<\/span><\/p>\n

\"pinterest<\/a>R<\/span>etailers\u00a0<\/span>can\u00a0<\/span>choose to take up paid ads or rely on organic methods to appear in Pinterest users<\/span>\u2019<\/span>\u00a0feed<\/span>\u00a0of suggested pins<\/span>.<\/span>\u00a0Products will also be discoverable via a \u2018Shop\u2019 tab on\u00a0<\/span>the retailer\u2019s profile.<\/span>\u00a0<\/span><\/p>\n

Having the app will enable retailers to remove the friction that occurs when<\/span>\u00a0a consumer finds\u00a0<\/span>something<\/span>\u00a0they like on Pinterest but cannot purchase it directly.\u00a0<\/span>Pinterest<\/span>\u00a0users will be able to\u00a0<\/span>discover, save and, most\u00a0<\/span>importantly<\/span>, purchase<\/span>\u00a0the products they like.<\/span>\u00a0This will aid omni-channel retailing as ecommerce and social media become more aligned.<\/span><\/p>\n

Making social media more shoppable is a<\/span>n ecommerce<\/span>\u00a0trend<\/span>\u00a0<\/span>predicted to<\/span>\u00a0<\/span>quickly\u00a0<\/span>grow and dev<\/span>elop<\/span>\u00a0with Instagram, Facebook and other social medias moving to accommodate retail<\/span>. It offers opportunities for retailers to be where their customers are<\/span>; something\u00a0<\/span>that is becoming more important to eve<\/span>ry<\/span>\u00a0retailer<\/span>.<\/span>\u00a0<\/span><\/p>\n

Thinking of moving to Shopify?<\/h2>\n

Our in-house agency are specialists in Shopify and WooCommerce. Get in touch<\/a> to see if your business could take advantage of ecommerce opportunities<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pinterest and Shopify have joined forces to enable retailers to upload products that form shoppable pins. <\/p>\n","protected":false},"author":1,"featured_media":76342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147,75,76,80,77],"tags":[142,138,141,114],"yoast_head":"\nPinterest Link with Shopify to Allow Shoppable Pins • Swan Retail<\/title>\n<meta name=\"description\" content=\"Pinterest and Shopify have joined forces to enable retailers to upload products that form shoppable pins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swanretail.co.uk\/pinterest-link-with-shopify-to-allow-shoppable-pins\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Link with Shopify to 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