Townrow Department Stores, a family run company which trades from four locations in Essex and Cambridgeshire have implemented the Swan Retail system.

They chose to adopt the “big bang” approach and on the first of February they went live across the whole business with EPoS and integrated EFTPoS in all stores, full unitary stock, a managed distribution centre and financial accounts. They were aided in this quick change by Swan, who migrated the data across from the legacy systems and provided the resources to switch over in a relatively short time period.

Townrow can now take advantage of the Swan applications to deliver new business efficiencies with multi branch ordering and replenishment to assist in controlling stock levels, new routines to capture stock movements to improve administration and reduce errors, better reporting and analysis of sales to reduce stock outs and improve buying – just to name a few.

Chris Marsden-Jones, Business Development Director of Swan said “the Swan application will futureproof Townrows business and enable them to take on new features such as web integration, loyalty, concession accounting, etc. and assist the new generation of management to move the business forward”

Richard Townrow commented “I was very impressed with the commitment and dedication of Swan’s implementation team to enable us to switch over systems in a short time scale. We finished trading on Sunday on our old system and were up and running with Swan on the Monday morning across all four stores”