The eCommerce channel is increasingly important for retailers and improving your customer’s experience of your brand online is key. We continuously develop ways to enhance customer experience to help our retailers grow their eCommerce revenue.

The latest development in our collection of eCommerce tools allows the customer to select from multiple options to configure the combination of their choice. These selection options are designed for complex purchases like furniture and so are fully integrated with our Furniture Retail System (FRS).

Enhanced Online Customer Experience Example

Here is an example of the new customer interface on our client’s website, Jones & Tomlin.

ecommerce enhancement options jones and tomlin

When the customer clicks ‘choose your options’, they are presented with a clean and simple set of options to configure a bed of their choosing.

Jones and Tomlin Bed Options

These options are synchronised with FRS and allow the retailer to replicate their in-store experience and product range online. Because our eCommerce solutions are integrated with our retail systems, all the customer order information is instantly available to process in FRS.

Through these enhancements and our omnichannel solution, we aim to both improve the customer experience online and make retailing easier.


Take a look at some of our other eCommerce work or find out more about our Furniture Retail System.


More news > Omnisend Integration Now Live for Swan Retail System >