Ordering mistakes are frustrating. But in most cases, they are not down to your team. They are the result of a process that was never built for the pace of modern retail.
The good news? Fixing it is simpler than you might think.
The real cost of a slow ordering process
Speed and accuracy are not separate goals in retail. To achieve them, you need to consider them as one.
When ordering is slow, customers lose patience. When it is inaccurate, they lose trust. And winning either back takes far more effort than getting it right the first time.
For many retail teams, the process looks like this: a customer wants to place an order, a staff member takes them to a till or waits for an ordering station to free up, customisations get noted manually and passed on, discounts are checked and applied by hand. Each step is a chance for something to go wrong. Each one adds time to a process customers expect to be seamless.
Individually, these moments seem small. Across a full day on the shop floor, they add up.
A faster, more accurate way to take orders
The Customer Ordering App (COA) gives your sales team everything they need to place and manage orders from anywhere in the store, on web and iOS, without bringing a customer to a fixed point or waiting for a station to free up.
Here is what that looks like in practice:
- Place and customise orders on the spot, in real-time, wherever the conversation is happening
- Discounts applied automatically, removing the risk of inconsistency or manual miscalculation
- Delivery scheduling built into the process, so nothing gets missed or chased up separately
- Product lookup and payments via a reliable, built-in payments product, all in one place
The result is an ordering process that moves at the pace your customers expect, with the accuracy your business needs.
Better ordering, stronger results
Faster, more accurate ordering has a compounding effect on how your store performs.
Staff spend less time navigating a complicated process and more time focused on the customer in front of them. That means more completed sales, fewer abandoned purchases and a better experience that gives customers a reason to come back.
Fewer errors also means fewer complaints to resolve and fewer orders to correct. Less time on follow-up admin. More time selling. For a growing retail business, that is where the real value lies.
See it for yourself
The best way to understand what COA could mean for your stores is to see it working with your own data. Speak to your account manager today to arrange a free trial and take the first step towards a faster, more accurate shop floor.
