As a successful business owner, you know you need a thriving website and consistent online sales to remain at the top of your industry. The tried-and-tested bricks and mortar stores will always remain a constant, but to really drive success you need a reliable online store too that complements and enhances your physical shop.
However, just having an online store isn’t enough to guarantee success. You have to attract the right people to it – people that fit your target audience and are likely to complete a purchase.
Luckily there’s an easy way to do this – through properly managed SEO and PPC campaigns.
Why do you need SEO and PPC?
First of all, SEO (search engine optimisation) and PPC (pay-per-click) are both integral parts of a digital marketing strategy. They work together driving both paid and organic traffic to your website, and ensuring your ads show to relevant people who are searching for your products.
SEO
SEO is the organic side of the combination, a process whereby content on your website is optimised for relevant keywords, improving your site visibility and Google ranking.
The aim of SEO is to rank your site higher in Google’s search results for your relevant keywords, meaning when your target audience searches for these keywords, they are more likely to find your site.
How we can help you
By using our SEO services to improve your website, our expert team will carry out a full audit of your site and develop a unique SEO strategy. This will involve several areas of SEO, from technical to on-page and off-page, as well as intensive keyword research – combining to identify key areas for improvement and resulting in a campaign that drives more traffic to your website.
Find out more about our SEO services here.
PPC
PPC works very closely with SEO, however it focuses on the paid side of Google advertising. Using carefully devised PPC strategies you bid on relevant keywords in order to show specific ads, with the aim of attracting a high-intent audience to your website.
The idea then being that when these shoppers land on your website, they are far more likely to convert because they have actively been searching for relevant keywords and therefore are further down the purchase journey than a casual browser.
We have a track record of achieving success with this method, having generated over £6,600,000 in PPC revenue in the last 12 months alone, resulting in many happy customers.
How we can help you
Our ecommerce experts take a granular approach to PPC, creating a campaign structure which ensures your money is being used wisely – and not wasted on irrelevant keywords! We put your products in front of the people that matter most and provide an interactive and visual report that keeps you informed of the key information related to your ad spend.
Find out more about our PPC services here.
Explore SEO and PPC services from our very own ecommerce experts
Investing in SEO and PPC services from a supplier you already know and trust is a great way to save yourself time on these complicated campaigns, getting it back to focus on other areas of your business.
It can also alleviate the pressure on physical stores, with an increase in online sales meaning you are able to grow your business and expand where it matters most.
Finally, properly managed SEO and PPC campaigns will save you money in the long run, as you will be spending in more efficient ways to drive traffic to your site and ultimately improving your ROI.
If you want to make a change to your online campaigns – across either SEO, PPC or both – speak to a member of our team to find out how we can help.
