Customer loyalty is a powerful driver of long-term profitability, with loyal customers spending up to 67% more than new ones. In addition to generating more revenue, these customers cost less to maintain, as acquiring new customers can be up to 10 times more expensive than retaining existing ones.
Loyalty may be a valuable asset, but in retail it is neither stable nor guaranteed. As value, service, and convenience increasingly shape consumer behaviour, retailers face growing challenges in building and sustaining customer loyalty.
So how can your retail business increase customer loyalty despite these challenges? By leveraging a customer engagement and loyalty app like FUSE (fully integrated customer engagement application).
Read on to discover what a loyalty app is, why it’s a valuable tool, and how you can use Swan’s mobile app to increase loyalty across your stores.
What is a mobile loyalty app?
A loyalty app is a tool retailers can use to engage with customers and reward them for repeat purchases. These apps enable customers to earn points and rewards, and retail stores to offer exclusive deals and tailored promotions to connect with shoppers between purchases.
Why loyalty apps are a valuable tool for retailers
Mobile loyalty apps are a smarter way for retail businesses to connect with shoppers and build loyalty – here’s why:
- Customer data and insights – loyalty apps collect detailed information about shopping habits, preferences and behaviours, giving you access to data you can use to personalise offers and content.
- Real-time communication – connect with customers wherever there are and at any time, not just when they’re visiting your stores, to keep your business top of mind.
- Increased spend and purchase frequency – with exclusive deals and personalised offers shared through push notifications, you can incentivise shoppers to return more often and spend more.
How to increase customer loyalty with FUSE
Discover how you can use Swan’s customer engagement and loyalty app to boost loyalty across your retail business.
Personalise offers based on shopping behaviour
Bring more shoppers to your stores or online shop by offering discounts on products they want or have bought before. Segment customers based on browsing and purchase data collected by Swan’s loyalty app and send them tailored offers. Personalised promotions are more effective than generic ones as they match the needs and wants of customers.
Drive immediate action with time-sensitive flash sales
When people know an offer expires soon, they worry about missing out and make faster purchasing decisions. Tap into this fear to drive footfall, website traffic and sales during quieter periods or to move stock that’s not selling. Harness the power of FUSE’s push notifications to share flash sales with shoppers wherever they are, spreading the word instantly and encouraging faster action.
Encourage bigger spending by displaying loyalty points
Shoppers close to earning rewards often make purchasing decisions based on their current balance. FUSE enables you to display customers’ loyalty points, motivating them to spend more to earn more. In addition to spending more, showing balances encourages repeat purchases. Because shoppers can track their progress towards rewards anywhere (not just in-store), they’re more likely to visit more often.
Build ongoing relationships with relevant content
With detailed customer data and FUSE’s app feed, you can deliver engaging content related to shopper interests and purchases, including how-to articles, spotlights on new arrivals or bestsellers, and seasonal gift guides. Relevant content keeps your brand top-of-mind and positions your business as more than just a transaction point.
Learn more about FUSE for your retail business
If you’re looking for a smarter way to increase customer loyalty, Swan is ready to help. Get in touch with us today to discover FUSE for your retail business.
If you’re already a Swan user, FUSE is the perfect addition to your retail system. It integrates seamlessly with our solutions, ensuring smooth transactions in your retail stores and online. Chat with your account manager about adding FUSE to your Swan retail suite.
